Choosing a Name for Your LLC

Every business starts with a name. It’s how people will remember you, talk about you, and look you up online. But when it comes to forming an LLC, naming isn’t just about branding—it’s also a legal step.

Choosing the right name for your LLC is about balancing creativity with compliance. Let’s walk through what to consider, how to check availability, and a few tips for making sure your business name supports your long-term success.

The Legal Basics.

Each state has rules for naming LLCs. While the details vary, here are the most common requirements:

• Must include “LLC” or “Limited Liability Company” at the end of the name.
  
• Must be unique in your state. You can’t register an LLC with the same name as one that already exists.
  
• No restricted words like “bank,” “insurance,” or “government” unless you’re properly licensed.
  

Think of these as guardrails. Within them, you’ve got plenty of room to be creative.

How to Check Name Availability.

Before you fall in love with a name, make sure you can actually use it. Here’s how:

1. Search your state’s business database. Most Secretary of State websites have a free search tool to check if your name is taken.
   
2. Check trademarks. Use the U.S. Patent and Trademark Office (USPTO) database to make sure you’re not infringing on a national brand.
   
3. Look at domain names and social handles. If your business will live online (and most do), you’ll want a website URL and social media handles that match or align with your LLC name.
   

A little research upfront can save you legal headaches later.

Tips for Choosing a Strong Name.

• Keep it simple. Short, easy-to-pronounce names are easier for customers to remember.
  
• Think long-term. Choose a name that won’t box you in if you expand your services later.
  
• Be professional. Even if your business is creative or casual, your name should inspire trust.
  
• Test it out. Say it out loud, write it in an email, imagine answering the phone with it. Does it feel right?
  

Your business name is the first impression you’ll make—so give it the thought it deserves.

Reserving Your Name.

Some states let you reserve your LLC name for a small fee if you’re not quite ready to file your paperwork. This can be a smart move if you’re still getting things in order but don’t want someone else to grab the name first.

Final Thought.

Naming your LLC is more than a legal step—it’s the start of your brand’s identity. The right name can open doors, build credibility, and set the tone for everything you do next.  Once you’ve chosen your name, you’re ready for the next step.

Up Next: “Picking the Best State to Form Your LLC”